Side Hustle Experts Share Their Secrets to Success [Ripple Effect]

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A firefighter, professor and wellness entrepreneur who run successful side hustles in photography, mindfulness and cosmetics, respectively, share their secrets to success.

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Side Hustle Secrets to Success Ripple Effect
According to The Society for Human Resource Management, employed persons with “side hustles” increased from 4% in 2020 to a whopping 43% in 2024! We asked a few Members about their side hustles, how they got started, how it’s going, and what advice they have for anyone looking to supplement their income with a little extra hustle on the side!

Psychology Professor, Dr. Sheena Revak, Improves Mental Health by Facilitating Mindfulness Workshops, Courses and Coaching

dr. sheena revak mindfulness professor family photo

Main Gig

Psychology professor at Embry Riddle Aeronautical University.

Side Hustle

Facilitating mindfulness workshops, a mindfulness course and private coaching

Dr. Revak’s Inspiration

Teaching about mindfulness has always been a passion. It’s my purpose! I credit mindfulness with saving me at a time in my life when I was really struggling, and although I think many things can improve mental health, mindfulness is the thing I have seen help clients the most with anxiety, depression, stress, overwhelm, and burnout. I love to teach and help people. Luckily I am able to do that through my main gig and my side hustle.

Advice for Anyone Considering a Side Hustle

Do your research, stay organized, manage your time and ask for help when you need it. Start where you are and use what you have! Don’t let the fear of the unknown or the fear of what other people think keep you from acting. Take the most logical first step and the next step will appear. My business may morph over time, but there are no failures, only lessons. It won’t always be easy but if it is your passion and purpose then keep going and it will be worth it!

Connect with Dr. Revak

Click here to read Ripple’s full interview with Dr. Revak!




Website coming soon to

Wellness Brand Entrepreneur, Shalliea Mitchell, Finds Lifestyle Flexibility with Mary Kay Cosmetic Counseling


Main Gig

Founder of faith-based holistic wellness brand, H.E.R. Soul Wellness; and full-time student pursuing a Bachelor’s degree in Health Promotion & Fitness Science

Side Hustle

Enriching the lives of women with Mary Kay!

Shalliea Mitchell’s Inspiration

Born out of both passion and necessity, my side hustle has been a lifeline as a single mother to my two-year-old. It gives me the freedom and flexibility to earn a living while pursuing my education and building my personal brand. More than just financial support, it has also been a source of confidence, fun, and connects me with incredible women!

Advice for Anyone Considering a Side Hustle

Choose to fumble forward! Despite its uncertainties, it’s more rewarding than letting the fear of failure prevent you from taking the first step. Just go for it! Success is about embracing adversity, increasing your capacity to overcome challenges and using it as an opportunity for growth. By sharing your imperfections, you deepen your connections with others. Remember, setbacks are not failures; it’s valuable feedback helping us climb more effectively to the top. Enjoy the journey. Take things one day at a time. Let go, take it slow and just grow.

Connect with Shalliea Mitchell

Click here to read Ripple’s full interview with Shalliea Mitchell!




Firefighter Paramedic, Ruben Zuazua, Finds Beauty and Peace with Premium Boudoir Photography Studio

zeta photography

Main Gig

Firefigher Paramedic

Side Hustle

Zeta Photography, a husband and wife owned photography studio specializing in premier black & white Bridal Boudoir, Boudoir Fashion and Maternity Boudoir Photography

Ruben Zuazua’s Inspiration

Photography has become a way to maintain balance and manage the intense stresses of my firefighting career. It’s a passion that allows me to find peace by expressing myself creatively. The act of framing a shot, capturing a scene, and creating art is grounding and helps to reconnect with the world around me. I adore the art of boudoir photography, not just for its beauty and allure, but for the transformative impact it has on self-perception and empowerment. When you step in front of the lens, we not only capture physical beauty but also the essence of your inner strength and sensuality.

Advice for Anyone Considering a Side Hustle

Pick a business idea that uses our skills and interests.Try and schedule dedicated work hours for your side hustle. Be realistic about what you can manage. Don’t expect immediate success. Be patient and persistent!

Connect with Ruben and Zeta Photography

Click here to read Ripple’s full interview with Ruben Zuazua of Zeta Photography Studio!

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